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It's been ten years after World War 3, better known as the “Advertising War,” ravaged the world. During the conflict, our biggest companies became aware of the media attention the war drew, and began thinking of the it as an opportunity to secure more costumers than ever before. What resulted was an arms race where every major corporation invested the sponsored creation of mascot themed super-soldiers , horrifically mutated monster warriors, platoons of licensed mercenaries, and specialized weapons of mass destruction that left the earth scarred with gigantic corporate logos. None of corporate fat cats imagined that "Advertising Wars" would set the world back into a stone age before the conflict was done, taking it's governments and it's economy with it.

Now, ten years later, the world is divided into territories led by the surviving remnants of the corporate arms race. However, progress towards civilization as we know it is within reach in the Burglar's New York kingdom, but old rivalries die hard as enemies conspire against it.

Meanwhile, the monster-hunting Colonel and his troop of hand-picked soldiers ride their giant war chickens towards New York to intercept a weapon that could save everyone from a very real threat looming over the horizon.